Strategy behind Ola Electric's expansion to 4,000 Stores Across India in a short period of time

Ola Electric, the leading EV manufacturer in India, has announced a disruptive expansion of its retail network-from 800 stores to 4,000 stores in just 19 days. This ambitious goal set by Chairman and Managing Director Bhavish Aggarwal underlines the company's mission of making electric mobility accessible to each and every corner of the country.

This is a big expansion that includes Tier 1, Tier 2 cities, and even smaller towns, all the way down to tehsils. This also falls in line with Ola Electric's vision to democratize EV access and make the customer experience better. "With the opening of 4,000 stores, we are enhancing the EV purchase and ownership experience, reaching every city, town, and taluk, and fulfilling the promise of our #SavingsWalaScooter campaign," Aggarwal said to CNBC TV.

Special Offers to Celebrate Expansion

To celebrate this occasion, Ola Electric will give special discounts on its best-selling S1 portfolio for visitors at new stores on December 25, 2024. Key highlights include:

₹7,000 off on S1 X models.

Additional discounts on credit card EMIs and exclusive MoveOS features.

Priority registrations for the MoveOS 5 beta that brings exciting functionalities such as Group Navigation, Live Location Sharing, and Road Trip Mode powered by Ola Maps.

Ola has also introduced a limited-edition S1 Pro Sona scooter with luxurious 24-karat gold-plated elements. This exclusive model, which marries premium design with the brand's signature performance, is available as part of a special promotional contest.

Expanding Product Range

Besides the expansion of the network, Ola Electric is also expanding its product portfolio. Recently launched Gig and S1 Z scooter ranges, along with the upcoming Roadster motorcycle series, address both personal and commercial use. These new offerings focus on affordability, reliability, and advanced features, appealing to a broader customer base.

Vision for a Sustainable Future

Ola Electric's aggressive expansion comes at an opportune time when the company is trying to consolidate its leadership in India's fast-growing EV market. With a host of convenient ways to deliver EVs and introduce disruptive innovations like the MoveOS 5, Ola is well on course to emerge as a leader in sustainable mobility.