Future of SEO marketing in the age of growing AI

While Google Search Engine has been continuously on the top of Everest for the web users around the world to discover anything on the internet, the AI-powered search engines are posing a slight threat to maintain its height on the ground.

Google, an American multinational & technology brand that was founded in 1998 & focusing search engine service mainly, is still the most comprehensive search engine ever having a gigantic index of web pages and other content. However, it started facing a brief buzz about losing visitors when AI chatbots came to the people, mainly posed after the launch of the ChatGPT, a generative artificial intelligence chatbot developed by OpenAI in 2022.  The search engine giant has been somehow witnessed a short-fall of visitors. This is because of an increasing competition from AI-powered search engines like Chat GPT, Google Bard, Microsoft Bing, Perplexity AI, Neeva and among others.

AI-powered search engines have been providing more accurate and relevant results than traditional search engines. In addition, they have come more convenient than the traditional ones. However, it is too early to say that Google is losing its power when it has started huge innovation & investment to make with new AI powered Google.

Google, Bing like search engines gained attention in marketing world when optimization for ranking of individual website become necessary to place at the top of the engines in a bid to catch more traffic on concerned website. As competition emerges into high-pick they started to finding the way of making their website at the top on search engines through an organic traffic. That is where Search Engine Optimization (SEO) came into existence.

It is so initial stage that when search engines are facing a slight danger posed by AI-powered products, a question arises: whether is it appropriate to debate on downfall of SEO future?

So, this post is all about to discuss on the existence of traditional search engines that are battling to stay ahead of AI-powered search engines. However, danger sign is yet to be shown to SEO when it comes to acknowledge the important functions of SEO to increase visibility of website, specially to the business owners. 

Lots of questions have arisen to digital marketing enthusiasts that how they are going to shape SEO strategy at this moment of competition. Therefore, it has also been said that SEO will still be the key to marketing strategy whether it's through traditional search engines or AI-powered. So importance of SEO will remain as important as it is. However, the medium might have been expanded towards AI Optimization (AIO) as well. But the functions are the same.