Meta's Threads Surpasses 100 Million Daily Active Users

 

Meta vs rest social media

Discover how Meta's Threads platform achieved over 100 million daily active users, surpassing competitors like Bluesky, and learn about its upcoming advertising plans.

Meta's social platform, Threads, has achieved a significant milestone by exceeding 100 million daily active users, as announced by CEO Mark Zuckerberg. This marks the first disclosure of daily user metrics for Threads, highlighting its rapid growth and user engagement. In comparison, rival platform Bluesky reports just over 25 million total users. Additionally, Threads boasts more than 300 million monthly active users, underscoring its expanding presence in the social media landscape. Meta continues to enhance Threads with features inspired by competitors, including custom feeds and curated account collections, and is currently testing options for users to select their default feeds. However, the introduction of advertisements on Threads is anticipated early next year.